The DCS Group
The Challenge
DCS Group approached us seeking support to professionalise and streamline their social media presence. They were facing challenges with developing an effective content strategy, maintaining a consistent posting schedule, and producing on-brand, engaging content. Additionally, they aimed to sharpen their focus on targeting brands within the events and exhibitions sector.
Our Approach
We began with a comprehensive social media audit across all active channels to fully understand DCS Group’s current brand positioning and performance. This insight allowed us to craft a cohesive social media strategy designed to elevate their presence and align with their growth ambitions. Our work included:- Content creation tailored to their target audience
- Hashtag research and optimisation
- Competitor benchmarking and market positioning analysis
- Structured posting schedules to maintain consistency and engagement
Execution
Following the audit and analysis, we identified that the brand’s visual identity and messaging required a refresh to better resonate with the events and exhibitions market. We revamped the brand’s social media presence, aligning visuals, tone of voice, and messaging with their target audience. Content production focused on a diverse mix of strategic content pillars - educational posts, behind-the-scenes insights, product showcases, and light-hearted entertainment, to engage a wider demographic whilst maintaining brand authenticity.The Results
Within the first six months, the DCS Group achieved substantial organic growth:
- +934% increase in Instagram content interactions
- +494% increase in organic reach
- +170% uplift in Instagram profile visits
The combination of a refined content strategy, consistent publishing, and updated brand assets delivered impressive improvements in visibility, engagement, and audience growth.