from gold to rio
The Challenge
From Gold To Rio, a high-energy tribute show celebrating the music of Spandau Ballet and Duran Duran, approached us with a need to streamline and professionalise their digital marketing. The team faced rising cost-per-click (CPC) rates on META advertising, lacked a consistent social media strategy, and had limited capacity to manage content creation or promotional coordination with tour venues. These challenges were impacting both brand visibility and ticket sales across the UK.
Our Approach
We began by introducing an organised system for campaign planning and venue coordination. A shared Google Drive and structured spreadsheets ensured all assets, show dates, and marketing timelines were easily accessible and trackable. We also developed a bespoke onboarding process for each new show, along with a clear tour announcement strategy to create early momentum and buzz on social media.Execution
We delivered a tailored marketing strategy for each tour date, liaising directly with theatre venues to supply promotional materials and ensure local campaigns were active and aligned. Organic social content was supported by community engagement efforts, including posting in local Facebook groups and outreach to regional press and radio.
To boost paid performance, we developed a data-driven META advertising strategy, creating a range of ad creatives and running continuous A/B testing across captions, visuals, placements, and audience segments. We also provided weekly performance reports to track ticket sales and identify where campaign adjustments were needed.
The Results
Our strategic efforts led to a significant uplift across key digital metrics within the first six months:
- Facebook content interactions increased by +104%
- Link clicks rose by +357%
- Organic reach grew by +374%
- Facebook videos generated over 2 million views