Aviform – Meta Ads E-Commerce

The Challenge

When Aviform came to us in July 2025, their Meta advertising approach was inconsistent and opportunistic. As a specialist supplier of supplements for a wide range of animals—from pigeons and cage birds to dogs and equine—they had seen some success with sporadic sale campaigns, but lacked the strategic foundation needed for sustainable growth. Key challenges identified:

Ads were only running during promotional periods and sales, with no always-on presence
Very basic creative assets with no testing or strategic variety
High ROAS on tiny budgets (£500-£1,100/month) that couldn't drive meaningful business growth
No systematic approach to creative development or audience testing
Limited understanding of which products, creatives, or messaging resonated with their audience
Needed to scale investment whilst maintaining profitability

Aviform recognised they were leaving significant revenue on the table and needed an agency partner who could build a scalable, data-driven Meta advertising strategy.

Our Approach

Our Approach Rather than simply increasing budget on their existing sporadic approach, we built a comprehensive always-on Meta advertising strategy focused on three core pillars: 1. Strategic Campaign Architecture We shifted from sale-dependent campaigns to an always-on approach, ensuring Aviform maintained consistent presence in their customers' feeds year-round. This included:

Product-specific campaigns tailored to different animal categories (pigeons, cage & aviary birds, dogs, equine, etc.)
Seasonal promotional campaigns layered on top of evergreen activity
Systematic audience segmentation and testing

2. Creative Diversity & Testing We developed an extensive creative testing framework, producing over 150 unique assets across multiple formats:

Static image ads showcasing product benefits and results
Carousel ads highlighting product ranges and mix-and-match offers
Reel-style video content demonstrating product usage and animal care tips
Multiple creative strategies tested including lifestyle imagery, product-focused content, educational messaging, and customer testimonials

3. Data-Driven Optimisation We implemented rigorous performance tracking and optimisation:

Weekly creative performance analysis to identify winning formats
Continuous testing of new audiences and creative angles
Strategic budget allocation based on ROAS and scalability potential
Regular reporting and collaborative decision-making with the client

Execution

From July 2025, we launched an always-on campaign structure and began systematically scaling Aviform's Meta advertising investment. We progressively increased budget based on performance whilst producing and testing 150+ creative variations across statics, carousels, and reels. Product-specific campaigns were rolled out for different animal categories, with standout success from the Pigeon Mix & Match and Cage & Aviary campaigns. By January 2026, we had scaled monthly spend from £825 to over £8,000 whilst maintaining strong, profitable ROAS.

The Results

Overall Performance (July 2025 to January 2026)

Total ad spend: £30,792.82
Total revenue generated: £195,264.82
Overall ROAS: 6.34x
Monthly spend growth: 10x increase (from £825 average pre-agency to £8,463 in January 2026)
Monthly revenue growth: 170% increase (from £15k average to £51k in January 2026)
Cost per acquisition: £6.15 (down from pre-agency average)
Creative assets produced: 150+ variations tested

Standout Campaign Performance

Pigeon Mix & Match Campaign (Sept 2025 to Feb 2026)

Spend: £1,123.55
Revenue: £24,428.85
ROAS: 21.74x
Purchases: 446
CPA: £2.52

Cage & Aviary Mix & Match Campaign (Jan to Feb 2026)

Spend: £1,111.07
Revenue: £19,796.84
ROAS: 17.82x
Purchases: 434
CPA: £2.56

Key Achievements

Successfully scaled monthly ad investment by 10x whilst maintaining profitable ROAS
Shifted from sporadic sale-only campaigns to a consistent always-on presence
Generated nearly £200k in revenue in the first 7 months
Achieved multiple campaigns with 17–21x ROAS through strategic targeting and creative excellence
Built a sustainable, scalable advertising engine that drives consistent business growth

What’s Next

As we move into 2026, our focus is on continued profitable growth and adapting to Meta's evolving platform. Following Meta's recent Andromeda update, we'll be placing even greater emphasis on creative diversity and testing to ensure campaigns remain optimised. Our priorities include further scaling ad investment whilst maintaining strong ROAS, reducing customer acquisition costs through enhanced targeting and creative optimisation, and expanding product-specific campaigns across Aviform's full range of animal supplements.